I am a seasoned advertising and marketing specialist as can be attested to by umpteenth pitches; 15 new client wins, four losses and one who didn’t bother to return phone calls. Working on KFC I grew Ogilvy’s revenue from 32-million rand to 72-million over 3-years. At MorrisJones, I and my creative team grew Kulula.com into a household brand, resulting in Kulula.com winning the Sunday Times top airline brand award as well as outscoring SAA in advertising recall. I was also instrumental in cracking the big idea for MTN during their sponsorship of the 2010 FIFA World-cup and won numerous awards.
Everything is interconnected. It’s up to the conceptual creative to make these previously undiscovered connections. Previously undiscovered, because these connections have always existed. Being on the lookout for undiscovered connections, I use the human truth filter. A human truth cuts across all human experience.
Therefore advertising is the art of turning the functional and factual into the emotional.
Pendoring Finalist nomination
Loerie Silver: 702, “Footprints”
Loerie Silver: Kulula.com, “Expect more”
Cannes Bronze: Motorola, “Actual Size”
Loerie Silver: History Channel, “Hitler”
Cannes Finalist: History Channel “Hitler”
Loerie Gold: “Ayoba”
Campaign of the Year by Media Focus: Kulula.com, “Expect More”
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Listing Title: Rudolph